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The Impact of AI-Based Personalization on Customer Trust and Adoption Intention : The Moderating Role of Technological Optimism

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Korea Service Management Society

DOI: 10.15706/jksms.2025.26.3.006

Authors: Eun Bee Kim, Young Namkung

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415419794

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