Consumers’ Perceived Value and Word-of-Mouth (WOM) in Sports OTT Live Streaming Services : A Value-based Adoption Model Approach with Moderating Effects of Willingness to Pay and Innovation Resistance
Year: 2024
Type: article
Study design: Observational Study
Source: 한국스포츠산업경영학회지
DOI: 10.31308/kssm.29.6.1
Authors: Tongyu Wang, Liwei Jiang, Joon Sung Lee
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4415500152
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