Analysis Factors Affecting Intention to Use a Professional Sports Metaverse Platform Using Value-based Adoption Model (VAM) and Moderating Effect of Generation
Year: 2024
Type: article
Study design: Observational Study
Source: 한국스포츠산업경영학회지
Authors: Taeyeon Koo, Hyungil Kwon
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4415500277