Impact of Expectation Disconfirmation in Sports Brand Pop-Up Store Experiential Factors on Satisfaction, Relationship Quality, and Relationship Strength: The Moderating effect of Brand Involvement
Year: 2025
Type: article
Study design: Observational Study
Source: 한국스포츠산업경영학회지
DOI: 10.31308/kssm.30.1.1
Authors: Minuk Park, Chung Woo Na, Joon Sung Lee
Language: English
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4415502006
