Work

Impact of Expectation Disconfirmation in Sports Brand Pop-Up Store Experiential Factors on Satisfaction, Relationship Quality, and Relationship Strength: The Moderating effect of Brand Involvement

Year: 2025
Type: article
Study design: Observational Study
Authors: Minuk Park, Chung Woo Na, Joon Sung Lee
Language: English
Open Access status: closed
OpenAlex ID: W4415502006
FWCI: 1.313
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Cited by: 1
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