Work

Determinants of Product Purchase Decision and Attribute-Specific Willingness to Pay for Professional Baseball OTT Service: A Conjoint Analysis Focusing on KBO and MLB Content

Year: 2025

Type: article

Study design: Observational Study

Source: 한국스포츠산업경영학회지

DOI: 10.31308/kssm.30.1.84

Authors: Jongeun Won, Yeayoung Noh, Kihan Kim

Language: English

Topic: Legal Systems and Institutions

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415502012

FWCI: 0.916

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Cited by: 1

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