Exploring non-Muslims’ awareness of the halal branding concept: a study of the food industry in Auckland, New Zealand
Year: 2025
Type: article
Source: Journal of Islamic marketing
Author: Puteri Aina Megat
Institution: UNITAR International University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4415534581