Cultivating Research Culture, Research Competence, and Situational Leadership of Marketing Management Students in Higher Education
Year: 2025
Type: article
Study design: Observational Study
Abstract: Any higher institution that seeks to build a robust research culture and competence should have a transparent monitoring and evaluation system of research outputs as part of its investment plan for academic endeavors. Situational leadership is anchored by directing, coaching, supporting, and delegating. Slovin's formula was used for a sample size of 127 marketing student respondents; 103 were taken as the sample size in St. Peter's College, Iligan City. This study utilized the Pearson Correlation. The findings highlight the significant influence of research culture and competence on situational leadership, which holds practical implications for marketing management education. The strong positive correlation between attitudes toward research and situational leadership (r=0.970, p=0.003), as well as between practical research skills and leadership (r=0.924, p=0.000), suggests that fostering positive research attitudes and competencies directly supports adaptive and effective leadership—an essential trait for marketing professionals operating in dynamic environments.
Source: JPAIR Institutional Research
Author: Warren Acain
Institutions: Saint Peter's University, St. Peter's College
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: diamond
OpenAlex ID: W4415622306
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