Alignment of GenAI Modalities With Product Types in Generating Ads: The Mediating Roles of Cognitive Load and Perceived Immersion
Year: 2025
Type: article
Source: Journal of Consumer Behaviour
DOI: 10.1002/cb.70058
Authors: Suying Huang, Yushi Jiang
Institution: Southwest Jiaotong University
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
Award: G4760800385
OpenAlex ID: W4415673919