Analysis of the empirical calculation method based on the development path of fresh e-commerce under the background of digital economy
Year: 2025
Type: conference-paper
Abstract: As an important branch of e-commerce, fresh e-commerce has become an important choice for consumers to shop. As an enterprise focusing on fresh e-commerce, Chenyi has successfully stood out in the highly competitive market and completed a huge transformation from B2C model to F2C model. Through a variety of empirical big data research methods such as questionnaire distribution, big data modeling and analysis, RFM analysis, funnel analysis and multi-level analysis, this study explores the reasons for the great success of dressing gown story, the existing problems and the future development path. This paper also takes a variety of models as the transition point to deeply analyze a series of problems such as how China's fresh e-commerce industry maintains its vitality and development prospects under the condition of rapid development of digital economy, and how China's agricultural standardized production makes progress while maintaining stability.
Authors: Yingyu Li, Youchi Wang
Institution: Jilin University of Finance and Economics
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4415736382