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The First Customer to Believe in the Product: Identifying Key Variables for Salesforce Success in New Product and Innovation Commercialization

Year: 2025

Type: article

Source: International Journal of Innovation and Technology Management

DOI: 10.1142/s0219877025300010

Authors: C. Englert, C. C. Carbon

Institution: University of Bamberg

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415736776

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Cites: 49

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