Work

Revisiting the Intellectual Legacy of H. Igor Ansoff: A Critical Analysis of His Contributions and Their Impact on the Evolution of Strategic Management

Year: 2025

Type: article

Abstract: ABSTRACT This systematic review examines how H. Igor Ansoff's theoretical contributions have evolved in contemporary strategic management through cluster analysis of 116 publications (1968–2024). Four distinct research clusters were identified, revealing that Ansoff's legacy has shifted from theoretical foundations to pedagogical applications and practical case studies. The predominance of conceptual over empirical studies highlights a gap between educational use and real‐world validation. While the Ansoff Matrix remains widely applied, its structured logic faces challenges in dynamic digital environments, requiring integration with emergent strategy models. This research conceptualizes Ansoff's trajectory as a multidimensional evolution from conceptual innovation to educational institutionalization, offering a framework for understanding how strategic theories mature over time. It underscores the enduring value of structured strategic tools while calling attention to the need for empirical testing and digital adaptability.

Source: Strategic Change

DOI: 10.1002/jsc.70027

Authors: Adiemir Hortega, Daniela Menezes, Fernando Antonio Ribeiro Serra, Maling Ebrahimpour, Benny Kramer

Institutions: Universidade Nove de Julho, City University of Macau

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $3,460

Funders: Universidade Nove de Julho, Coordenação de Aperfeiçoamento de Pessoal de Nível Superior, Conselho Nacional de Desenvolvimento Científico e Tecnológico