Managing Institutional Complexity through Strategic Agility: The Internationalization Journey of a Moroccan MNC
Year: 2025
Type: article
Abstract: This study explores how emerging market multinational corporations (EMNCs) leverage strategic agility, developed at home, to manage institutional complexity when expanding abroad. We analyze the two-and-a-half-decade internationalization journey of Intelcia, a Moroccan global business process outsourcing provider, by examining core agility drivers: strategic sensitivity, leadership unity, and resource fluidity. Our key insight is that home-grown strategic agility enhances EMNCs’ ability to manage institutional complexity and market uncertainties during international expansion, thereby creating a competitive advantage. We forward a prescriptive framework detailing four strategic agility phases for managing institutional complexity, valuable for both EMNC leaders and international business educators.
Source: AIB Insights
DOI: 10.46697/001c.146357
Authors: Marcio Amaral-Baptista, Daniel Rottig
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4415818644