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Fear, efficacy, and the curtain call: evaluating the cognitive and temporal impact of cinema-based anti-smoking PSAs

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Social Marketing

DOI: 10.1108/jsocm-07-2025-0225

Authors: Asrar Ahmad Teeli, Jagwinder Singh

Institutions: Indian Institute of Management Bangalore, Dr. B. R. Ambedkar National Institute of Technology Jalandhar

Language: English

Topic: Smoking Behavior and Cessation

Subfield: Physiology

Field: Medicine

Domain: Health Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4415845450

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Cites: 11

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