Year: 2025
Type: article
Study design: Observational Study
Abstract: This study investigates how voice search and AI assistants such as Alexa, Siri, and Google Assistant are transforming the way consumers discover financial products like credit cards, loans, and investment services. With the growing use of conversational AI, this research explores its influence on financial awareness, trust, and decision-making. A poll of 986 financial product users was held among India's diverse population. The results show that 68.3% used voice assistants to search for financial services, and 44.5% have used them in the last three months. Of the regular users, 62.1% learned about new financial products through voice search. A chi-square test showed that usage frequency was significantly associated with product awareness (χ²=21.76, p < 0.01). Regression analysis revealed trust in AI recommendations to strongly predict satisfaction (β=0.51, p < 0.001). The research identifies that voice search is convenient and quick, but does implicate privacy and reliability. It determines that financial marketers need to optimize voice platform content and provide safe, transparent, and personalized interactions to maximize consumer engagement and trust.
DOI: 10.14419/jzatrq05
Authors: Siddharth Chaturvedi, Dr. K.T. Vijaykarthigeyan
Institution: SRM Institute of Science and Technology
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: bronze
OpenAlex ID: W4415864901
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