Cultural Innovation in Muslim Fashion: Contemporary Nusantara Motifs in Modest Swimwear Design
Year: 2025
Type: article
Study design: Observational Study
Abstract: This article presents research on the development of Muslim swimwear incorporating contemporary Nusantara motifs, addressing the need for modest yet functional swimwear for Muslim women. Current Muslim swimwear designs available in the market tend to feature plain colours or limited motif variations that primarily represent manufacturer branding rather than cultural elements. This research aims to develop innovative Muslim swimwear designs by applying digitally-developed contemporary Nusantara motifs previously created in earlier research phases. Using quantitative methods with a descriptive approach, the research evaluates design preferences among Muslim women and men aged 20-30 years through expert panel interviews and consumer acceptance surveys. The research contributes to the growing modest fashion industry by bridging traditional Indonesian cultural elements with contemporary design needs, creating swimwear that is aesthetically pleasing, comfortable, and aligned with Islamic principles while celebrating Indonesia's rich cultural heritage.
Authors: Universitas Negeri Jakarta (UNJ), Wesnina Wesnina, Noerharyono Noerharyono, Universitas Negeri Jakarta (UNJ), Florentina Br Ginting, Universitas Negeri Jakarta (UNJ), Rahayu Purnamaarta, Universitas Negeri Jakarta (UNJ), Yoga Matin Albar, Universitas Negeri Jakarta (UNJ)
Institution: State University of Jakarta
Language: English
Subfield: Visual Arts and Performing Arts
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: hybrid
Funder: Universitas Negeri Jakarta
OpenAlex ID: W4415905137