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Supporting Urban Living for Part-time Entrepreneurial Ventures

Year: 2025

Type: article

Abstract: This study aims to investigate the challenges and support systems for part-time urban entrepreneurial activities in Johor Bahru, Malaysia. It examines how urban space conditions the possibility of sustainability and growth of such initiatives, particularly in the case of marginalized groups, such as the urban poor. Entrepreneurial resilience, access to digital infrastructure, and the socio-economic context determine whether part-time entrepreneurship is a viable option. The study is statistical and measures information in a way that evaluates the lives, barriers, and resource needs of part-time entrepreneurs. The implications aim to inform targeted policy interventions and urban development approaches that foster inclusive entrepreneurial ecosystems and support the creation of sustainable livelihoods in rapidly growing urban areas.

Source: International Journal of Entrepreneurship and Management Practices

DOI: 10.35631/ijemp.831047

Authors: Norina Haziqah Ismail, Suhana Mohamed, Nur Najmina Yasmin Abdullah, Jannah Munirah Mohd Noor

Institution: Universiti Teknologi MARA

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Sustainable cities and communities, Reduced inequalities, Industry, innovation and infrastructure, No poverty

Open Access status: diamond

OpenAlex ID: W4415907781

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