Beyond generations: an extended lifespan approach to service segmentation
Year: 2025
Type: article
Source: Journal of Services Marketing
Authors: Hannah Snyder, Nina Veflen, Allard C.R. van Riel, Per Kristensson, Mithila Mehta
Institutions: BI Norwegian Business School, Hasselt University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4415913384