Year: 2025
Type: article
Abstract: This study explores the transformative integration of Artificial Intelligence (AI) with e-coaching and its implications for Small and Medium Enterprises (SMEs), focusing on both financial performance and broader developmental metrics. Through qualitative analysis, involving semi-structured interviews with 5 of the 30 e-coaching tool key users across three months, the research identifies a profound alignment between the functionalities of e-coaching and the specific needs of SMEs. The findings reveal that AI-driven customization significantly enhances financial outcomes while simultaneously nurturing essential non-financial aspects crucial for the sustainable growth of SMEs. The study highlights the pivotal role of AI in e-coaching as an enabler of personalized, adaptive learning strategies, thus revolutionizing the landscape of digital business coaching for SMEs. Providing valuable insights for the refinement of e-coaching practices, this research makes a significant contribution to the field of business management education, emphasizing the indispensable role of AI-enabled e-coaching in propelling the performance and development of SMEs.
Authors: Muhammad Sholahuddin, Ihwan Susila, Yusuf Sulistya Nugraha
Institution: Muhammadiyah University of Surakarta
Language: English
Topic: Coaching Methods and Impact
Subfield: Applied Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4415926260