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Digital literacy as a mediator in the link between digital marketing adoption and business performance: insights from micro and small enterprises (MSEs) in the Maldives

Year: 2025

Type: article

Study design: Observational Study

Source: Asia-Pacific Journal of Business Administration

DOI: 10.1108/apjba-12-2024-0688

Authors: Ahmed Naayif, Jakub Swacha, Suha Saeed, Rafał Śpiewak

Institutions: Sichuan University, University of Szczecin, Asia Pacific University of Technology & Innovation, University of Gdańsk

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure, Quality education

Open Access status: closed

OpenAlex ID: W4415930963

FWCI: 6.775

Cites: 63

Cited by: 3

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