Work

Innovation and digital marketing in culinary: examining marketing performance

Year: 2025

Type: article

Source: Management Decision

DOI: 10.1108/md-05-2025-1328

Authors: Muhammad Nurhaula Huddin, Pramono Hari Adi, Refius Pradipta Setyanto

Institutions: Jenderal Soedirman University, Serang Raya University

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4415945052

FWCI: 2.322

Cites: 48

Cited by: 1

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