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Maximising sales and fostering brand attachment: the power of great expectations in the Australian cellar door experience

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Wine Business Research

DOI: 10.1108/ijwbr-09-2024-0061

Authors: Genevieve d’Ament, Tahmid Nayeem, Anthony John Saliba

Institution: Charles Sturt University

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4415958156

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Cites: 56

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