Year: 2025
Type: article
Study design: Observational Study
Abstract: Purpose This study extends the technology acceptance model (TAM) to identify factors impacting the ongoing use of electronic payment (e-payment) systems in Bangladesh in order to create a cashless society. Design/methodology/approach Data were acquired from 442 Bangladeshi e-payment consumers. Structural equation modeling (SEM) and confirmatory factor analysis (CFA) were used to investigate the correlations between the suggested variables and user behavioral intentions. Findings Trust, security, individual mobility and conducive conditions all have a substantial impact on perceived utility and ease of use. Along with social impact, these impressions strongly predict consumers’ long-term desire to utilize e-payment systems, which then affects actual use. Furthermore, self-efficacy considerably modifies the link between continuous use intention and actual usage. Originality/value This study expands on existing e-payment work by incorporating more components into TAM, resulting in a more comprehensive understanding of behavioral drivers in developing nations. The findings provide practical insights for e-payment service providers looking to boost user confidence, bolster trust and security measures and increase adoption through increased user assistance and training.
Source: South Asian Journal of Marketing
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4415958188