Economic globalization and its impact on cultural and linguistic norms: An analysis through the lens of local and global identity
Year: 2025
Type: article
Abstract: This paper analyzes the impact of economic globalization on cultural and linguistic norms in contemporary Serbian society. Special attention is devoted to the role of the English language and Anglo-Saxon culture in shaping linguistic practices and identities. The methodological framework is based on a qualitative analysis of relevant literature in the fields of linguistics, cultural studies, and globalization, with particular reference to the works of key authors (Prćić, 2005; Bugarski, 2001; Filipović, 1990). The findings point to the intensive influx of Anglicisms into Serbian and the emergence of a hybrid idiom known as "Anglo-Serbian." The discussion addresses the consequences of global cultural influences for the preservation of local identity, while the conclusion synthesizes the results on the interaction between economic and sociocultural processes.
Source: Ekonomski izazovi
Authors: Jelena Lekić, Marija Vešović
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4415997815