Live-streaming commerce: Hire human or AI digital streamer
Year: 2025
Type: article
Authors: Chris S. C. Chen, Claude C. H. Liu
Institutions: National Taipei University, Audencia Business School
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W4416074557