Work

Theorization as a Prerequisite for Diffusion: How and Why Multimodal Expression Matters

Year: 2025

Type: article

Source: Academy of Management Review

DOI: 10.5465/amr.2023.0193

Authors: Ines Kuric, Markus A. Höllerer

Institutions: UNSW Sydney, Vienna University of Economics and Business

Language: English

Topic: Management and Organizational Studies

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416075770

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Cites: 65

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