Work

Development of an E-Commerce Platform as a Medium for Promotion and Marketing of Vocational School Products

Year: 2025

Type: article

Abstract: This study aims to develop a web-based e-commerce system to optimize the marketing and branding of vocational school products under the Teaching Factory (TEFA) program. The research employed a Research and Development (R&D) approach using the Waterfall model, consisting of requirement analysis, system design, implementation, and testing. The system was built using PHP (CodeIgniter), MySQL, Bootstrap, and JavaScript, integrating features such as product management, point of sales (POS), transactions, and dashboard analytics. Validation through Black Box Testing showed a 100% functionality success rate, while user evaluation obtained an 82% feasibility score, categorized as “very feasible.” The results indicate that the developed platform is effective in supporting product promotion, digital branding, and entrepreneurship learning for vocational students, serving as a sustainable model for digital-based vocational education.

Source: East Asian Journal of Multidisciplinary Research

DOI: 10.55927/eajmr.v4i10.440

Authors: Muhammad Syaeful Fajar, Nisa'ul Hafidhoh, Mochamat Bayu Aji

Institution: Politeknik Negeri Madiun

Language: English

Topic: Engineering and Information Technology

Subfield: Software

Field: Computer Science

Domain: Physical Sciences

SDGs: Quality education, Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: hybrid

OpenAlex ID: W4416091938

FWCI:

Cites: 7

Cited by:

Related to: 10