Work

Message framing effects on restaurant menu promotion for rice consumption: The moderating role of regulatory focus

Year: 2025

Type: article

Source: International Journal of Tourism and Hospitality Research

DOI: 10.21298/ijthr.2025.10.39.5.267

Authors: Hyejoo Yoo, Meehee Cho

Language: English

Topic: Consumer Attitudes and Food Labeling

Subfield: Public Health, Environmental and Occupational Health

Field: Medicine

Domain: Health Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W4416092009

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