Year: 2025
Type: article
Study design: Observational Study
Abstract: Robo-advisors have integrated into financial advisory services, providing consumers with regular investment guidance. Yet, it remains unclear how their visual design affects decision-making in high-risk and uncertain situations, like taking investment advice. This study focuses on preferences and willingness to adopt Robo-Advisors in stock market investments. And, investigated whether the Robo-Advisors are suitable for small investors or investors with less experience in the Stock market. This study investigates the phenomenon of innovation aversion in financial advising, focusing on how stock market investors respond to ambiguity and uncertainty associated with emerging advisory technologies. Through a mixed-method approach combining surveys and in-depth interviews with individual investors, the study reveals that while technological innovation offers potential benefits in terms of efficiency and cost-effectiveness, perceived complexity and lack of personal interaction contribute significantly to innovation aversion. Inferential statistics like one-way ANOVA, Chi-Square , and Regression were used to analyse the adoption and satisfaction of using Robo-Advisors from the data of 119 respondents among residing and Non-residing Indians with the help of IBM SPSS. Thematic analysis was used on qualitative data. The study reveals that the Non-resident Indians have greater satisfaction with these Robo-advisors’ platforms. Beginner investors prefer Robo-advisors for their straightforwardness, while experienced investors tend to be more cautious. Both groups, however, exhibit limited awareness of Robo-advisors, despite the potential benefits they present.
DOI: 10.14419/55ecwv58
Authors: Umamaheswari K, Dr. Subbalakshmi A V V S
Institution: Vellore Institute of Technology University
Language: Greek
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4416107489
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