Work

Antecedents and Moderators for Creating Shared Value in Startups

Year: 2025

Type: article

Abstract: ABSTRACT This study examines the factors determining Creating Shared Value (CSV), validating a conceptual model that integrates external and internal antecedents, moderating variables, and outcomes. Based on a sample of 236 startups operating in the Spanish market, a scale was developed and validated to measure CSV and test the proposed model. The findings show that customer behavior and corporate culture significantly influence the development of CSV strategies, while networking and innovation capabilities have a direct impact on these initiatives. Additionally, the positive impact of CSV strategies on social, environmental, and economic outcomes was confirmed, emphasizing their potential for triple impact. This study proposes an adjusted model suggesting that personal values play a secondary role relative to business capabilities, while competitive intensity could act as a moderating variable. These findings enrich CSV theory, provide actionable insights for business practitioners, and establish a robust foundation for future research on sustainable value creation.

Source: Business Strategy and the Environment

DOI: 10.1002/bse.70318

Authors: Jonathan Cuevas‐Lizama, Marcelo Royo‐Vela

Institutions: Universitat de València, Universidad Católica de la Santísima Concepción

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: hybrid

Estimated APC paid: $4,480