Work

Developing Market Insights, Ethnographic Research Skills, and Compassion Through Field Studies in Impoverished Markets

Year: 2025

Type: article

Source: Journal of Marketing Education

DOI: 10.1177/02734753251384219

Author: Sujit Raghunathrao Jagadale

Institution: Indian Institute of Management Amritsar

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Quality education, Reduced inequalities, No poverty

Open Access status: closed

OpenAlex ID: W4416128290

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Cites: 43

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