Year: 2025
Type: article
Abstract: This paper analyzes the European Commission's evolving approach to mergers in digital markets, as reflected in its decision to block Booking's acquisition of eTraveli. The case exemplifies a shift toward assessing mergers within digital ecosystems, where long-term risks of dominance may outweigh short-term efficiencies. By situating this decision within two decades of cases involving tech giants, the paper shows how the Commission has progressively refined its understanding of digital market dynamics. It argues that Booking/eTraveli is not a rupture but a continuation of a broader, deliberate evolution in merger enforcement.
Source: GRUR International
Authors: Mariateresa Maggiolino, Laura Zoboli
Institutions: Bocconi University, IE University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
Estimated APC paid: $4,380
OpenAlex ID: W4416130466
FWCI:
Cites:
Cited by:
Related to: