Work

Scholarship on alternative food networks: from mid-life crisis to life begins at 40?

Year: 2025

Type: article

Abstract: This paper critically assesses the literature on Alternative Food Networks (AFNs), based on a systematic literature review, encompassing work from both the rural studies and marketing disciplines. It reflects on the gaps between the contributions from both disciplines, and how they could be addressed in future research. A typology of AFNs helps understand the varied challenges faced. Too many AFN studies depend solely on producer and loyal customer perspectives, leading to overly optimistic assessments of their consumer appeal. Moreover, a tendency to downplay or overlook marketing management considerations, reduces the literature’s relevance for practitioners. Addressing the latter, and more critical assessments of how different types of AFNs can address social and planetary imperatives, are vital for reinvigorating the AFN literature to overcome its mid-life crisis.

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2025.2579744

Authors: Angela Tregear, Matthew Gorton, Damian Maye, Aimee Morse, Marie Steytler

Institutions: University of Edinburgh, Corvinus University of Budapest, Newcastle University, University of Gloucestershire, Countryside and Community Research Institute

Language: English

Topic: Organic Food and Agriculture

Subfield: Plant Science

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDG: Zero hunger

Open Access status: hybrid

Funders: Research England, HORIZON EUROPE Global Challenges and European Industrial Competitiveness