Work

The Framing of Public Campaigns in Health Digital Platforms: A Critical Discourse Analysis

Year: 2025

Type: article

Abstract: This qualitative study employed critical discourse analysis to examine how public health campaigns are framed on digital platforms. The study analyzed 51 corpora in the research. The study revealed that framing public health campaigns in terms of linguistic features—such as nominalization, active and passive voice, pronoun usage, and mood Furthermore, the framing strategies used—such as natural versus social frames, problem framing, solution framing, and motivational action—were also present in most corpora. Moreover, the study revealed that a public health campaign carefully crafted for a digital platform was designed to enhance clarity, emotional resonance, and public engagement. Language choices shape meaning, convey ideologies, and influence public perception and behavior.

Source: Psychology and Education A Multidisciplinary Journal

DOI: 10.70838/pemj.481002

Author: Nelson Rosios

Institution: University of the Immaculate Conception

Language: English

Topic: Discourse Analysis in Language Studies

Subfield: Literature and Literary Theory

Field: Arts and Humanities

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: hybrid

OpenAlex ID: W4416139796