Incentivizing or Disincentivizing? How Perceived Social Mobility Affects Consumers' Risk Preference
Year: 2025
Type: article
Source: Journal of Consumer Affairs
DOI: 10.1111/joca.70033
Authors: Heping He, Siwei Liu, Yongzhang Liu, Monika Kukar‐Kinney
Language: English
Subfield: General Decision Sciences
Field: Decision Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4416227217
