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Digital financial inclusion: Profitable models from Africa, Asia, and the Pacific

Year: 2025

Type: article

Abstract: The global financial services industry stands at an inflection point where serving the world’s 1.4 billion unbanked adults has transformed from a development challenge into a commercial imperative. This case study analyzes 13 financial institutions that have achieved profitable inclusion, chosen for their strategic diversity and proven ability to generate revenue while serving populations traditionally deemed unviable. Through a systematic analysis of their strategic frameworks, from Capitec’s biometric revolution in South Africa to HesabPay’s blockchain innovation in Afghanistan, our case proposes a five-pillar architecture enabling sustainable profitability at scale. We define scale as the capacity to serve a large customer base, handle a high transaction volume, and achieve extensive geographic reach. These institutions demonstrate that by removing documentation barriers, building mobile-first distribution, integrating with local ecosystems, offering simplified products, and adopting a community-centric approach, they create competitive advantages that redefine banking success. The evidence strongly suggests that financial inclusion represents one of the sector’s largest untapped growth opportunities.

Source: Journal of Information Technology Teaching Cases

DOI: 10.1177/20438869251395749

Authors: Arif Perdana, Andreas Deppeler, Vijayakumar Bharathi S, Ridoan Karim, Chinthake Wijesooriya

Institutions: Monash University, Indonesia, Monash University, Monash University Malaysia, Symbiosis International University, RMIT Vietnam

Language: English

Topic: Microfinance and Financial Inclusion

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

SDGs: Decent work and economic growth, Reduced inequalities, Industry, innovation and infrastructure

Open Access status: hybrid

Estimated APC paid: $3,400