Year: 2025
Type: article
Abstract: Type foundries are adopting innovative strategies like selling unfinished typefaces, creating separate collections, and launching sub-brands to enhance creativity and engage users. This qualitative study explores approaches by Future Fonts, Zetafonts, OH no Type Foundry, Foundry5, Swiss Typefaces, Commercial Type, and Pangram Pangram, linking them to ambidextrous marketing and disruptive innovation. The findings suggest that these models democratise design through user feedback, encourage design diversity, preserve core identities, and expand creative scope, but have not yet ensured financial sustainability. Further research, particularly quantitative studies and user insights, is needed to assess the long-term viability and impact on the type industry.
Source: grafica
Author: Murat Ertürk
Institution: Sakarya University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4416249064