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Traditional And Social Media in Promoting River Management Awareness: A Case of Namami Gange During Maha Kumbh 2025 at Prayagraj

Year: 2026

Type: article

Abstract: River conservation is an urgent environmental and socio-cultural problem in India and for the Ganga River in particular. Although the Namami Gange mission has conducted several campaigns, traditional one-way communication has proved ineffective in encouraging the long-term participation and behaviour change of the public. Social media platforms have the interactive potential to create awareness about ecological issues and encourage participation, particularly in events such as Maha Kumbh Mela 2025 at Prayagraj with high visibility.

Source: International journal of research and scientific innovation

DOI: 10.51244/ijrsi.2026.1306000389

Authors: Mohammad Najeeb Ahsan, Prof (Dr.) Dhruv Sabharwal

Institutions: Ministry of Jal Shakti, Sharda University

Language: English

Topic: Social Media in Health Education

Subfield: Health

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4416267141

FWCI:

Cites: 1

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Related to: 10