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Enhancing Innovation Performance Through Effective CRM Practices: A Framework for Competitive Advantage

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Information & Knowledge Management

DOI: 10.1142/s0219649225501187

Authors: R. Sam Renu, G. Rajesh Babu, N. Prem Santhosh, S. Jeyavisahan

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4416305470

FWCI:

Cites: 53

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