App-Enabled Consumer Value and Economic Behaviour of ITWorkers in Online Food Delivery Platforms
Year: 2025
Type: article
Study design: Observational Study
Abstract: In the digital era, there is a deprivation in time for preparation as well as consumption of meals amongst the tech-savvy employees. The software industry is an evergreen sector where employees are busy with their schedules and do not have time to consume healthy food for their dining. The evolution of OFDA supports such a populace to intake their food at the appropriate time without moving from their place. The present study investigated the impact of OFDA across the IT sectors through examining the role of OFDA in the routine of IT professionals in Chennai, investigating the impact of OFDA technologies on IT employees, and exploring the factors associated with the intention to use OFDA. In addition, the beneficiaries of utilizing OFDA are illustrated. The study implements TAM for determining the PEOU and PU of OFDA amongst IT professionals. A mixed methodology research approach was applied, and data were collected from 100 employees and 5 experts using a purposive sampling technique with the aid of a structured questionnaire and interview questions. The collected qualitative data were scrutinized using a thematic approach, while quantitative data were analyzed using the SPSS tool version 23 package through performing ANOVA and correlation analysis. The outcomes of the study revealed that the convenience, efficiency, time saving, fast delivery, and variety of food impact the employees to adopt the application in their daily routine. Furthermore, discovered the determinants to improve their intention to use OFDA effectively. Overall, the study recommends effective implementation of OFDA with high ethical values, attractive design, and loyalty for the benefit of organizations and society.
DOI: 10.14419/xvyww487
Authors: Madhuritha M, Dr. G. Nedumaran, Akhila KH, Muthuveni M, Aishwarya V.
Institution: Alagappa University
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4416414375
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