Participation intention in cultural heritage conservation across generations: the influence of differential heritage value perception and place attachment
Year: 2025
Type: article
Study design: Observational Study
Abstract: Public participation is essential to preserving cultural heritage and achieving heritage sustainability. Although external drivers such as policy, economy, and technology have been widely studied, internal motivations – particularly generational differences in heritage value perception – remain underexplored. This study adopts the Value – Attitude–Behaviour (VAB) hierarchy to examine how differences in heritage value perception influence place attachment and participation intention. Using a structured non-probability survey, the study finds that Gen-Z shows the highest participation intention, while Gen-Y is the lowest, reflecting differences in value perception and attachment: Gen-Z prioritises aesthetic and scientific values; Gen-Y shows weaker social and cultural value perceptions; Gen-X shows stronger emotional ties. Social and cultural values are the strongest predictors of participation, with historic value having the greatest indirect effect. These findings support generation-responsive, locally grounded, and inclusive heritage strategies that enhance social cohesion and sustainable urban development.
Authors: Le Wang, Jestin Nordin, Haifei Liu
Institutions: Universiti Sains Malaysia, Shenyang City University
Language: English
Subfield: Archeology
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $1,270
Funder: Universiti Sains Malaysia
OpenAlex ID: W4416501120
