Work

Stem cells in your YouTube feed: The complex landscape and unexpected mediators of online information

Year: 2025

Type: article

Abstract: This Forum article explores 4,481 YouTube videos about stem cells to map how medical knowledge is shaped online. By analyzing content and user metrics, the article identifies key mediators and influential creators, revealing a complex discourse dominated by celebrity influencers in the promotion and discussion of putative stem cell treatments.

Source: Stem Cell Reports

DOI: 10.1016/j.stemcr.2025.102719

Authors: Anders Grundtvig, Megan Munsie

Institutions: University of Copenhagen, Novo Nordisk Foundation Center for Stem Cell Medicine, The University of Melbourne, Murdoch Children's Research Institute

Language: English

Topic: Social Media in Health Education

Subfield: Health

Field: Social Sciences

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $4,190

Funder: Novo Nordisk Fonden