Work

Residents as Brand Ambassadors for Winegrowing Regions: The Case of Alto Adige

Year: 2025

Type: book-chapter

Source: Forschung und Praxis an der FHWien der WKW

DOI: 10.1007/978-3-658-48219-0_4

Authors: Isabel Kottmann, Jochen Heussner, Jon H. Hanf

Institutions: Hochschule Geisenheim University, Justus-Liebig-Universität Gießen

Language: English

Topic: Wine Industry and Tourism

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416558285

FWCI:

Cites: 11

Cited by:

Related to: 10