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Be smart, human and empathic: understanding the role of AI chatbots in fostering brand preference

Year: 2025

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-05-2025-0854

Authors: Zixin Zhao, Eugene Cheng-Xi Aw

Institutions: UCSI University, City University of Macau

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4416611693

FWCI: 1.281

Cites: 64

Cited by: 3

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