McDonaldization, analysis and critique
Year: 2025
Type: article
Abstract: The focus of my contribution is on George Ritzer's McDonaldization thesis, his analysis of the ways of working and processes introduced by McDonald's fast-food franchise and engagement with relevant aspects of the work of Max Weber on processes of rationalization. Critical consideration is given to the ‘iron cage’ metaphor and associated matters of translation, economic imperatives driving processes of McDonaldization, and associated environmental consequences.
Source: Thesis Eleven
Author: Barry Smart
Institution: University of Portsmouth
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
Estimated APC paid: $3,650
OpenAlex ID: W4416664445