Work

Victim or Defiant? A Critical Reading of Contemporary Female Social Media Celebrities in Postdigital Bangladesh

Year: 2025

Type: article

Abstract: This article explores how contemporary Bangladeshi Muslim female social media personalities challenge two dominant narratives: the Western-centric stereotype of Muslim women as passive victims and the local patriarchal expectations of middle-class respectability. Using a postdigital feminist framework, the study analyzes the online presence of three women: Barisha Haque, Rubiat Fatima Tony, and Laila Akhtar Farhad, who, through their entrepreneurial visibility and spousal choices, renegotiate gender roles, marital expectations, and public perceptions of Muslim womanhood. The analysis shows that these women demonstrate the agency and complexity of Muslim women from the Global South in ways that reject both Western-centric categories and local expectations. This work contributes to postdigital feminist scholarship by providing a grounded case study that highlights the nuanced, multimodal self-representations of non-Western women influencers.

Source: Postdigital Science and Education

DOI: 10.1007/s42438-025-00597-2

Author: Marzana Kamal

Institution: Liverpool Hope University

Language: English

Topic: Gender, Feminism, and Media

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDGs: Gender equality, Reduced inequalities

Open Access status: hybrid

Estimated APC paid: $3,190