Work

Does entrepreneurial orientation improve customer equity drivers?: Moderating roles of relationship learning and branding capability

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-05-2025-0473

Authors: Youngsu Lee, Sridhar Ramaswami, Doug Walker

Institutions: California State University, Chico, Iowa State University, Kansas State University

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416686200

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Cites: 115

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