Exploring communication strategies with esports fans: signaling physical location and popularity
Year: 2025
Type: article
Source: Journal of Consumer Marketing
Authors: Gavin Nolin, Ismail Karabas, Skyler King
Language: English
Topic: Digital Games and Media
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4416720311