Work

On the Significance of Semantic Divergence Between Signs

Year: 2025
Type: article
Abstract: As a rule, it is the salient semantic content that immediately comes to mind when listening and reading that dominates the recalled image.2. Therefore, if one word trade mark has such semantic content that is not found in the other mark, it is less likely that the purchasing public will be misled by a similar sound or spelling.
Language: English
Subfield: Law
Open Access status: hybrid
Estimated APC paid: $4,380
OpenAlex ID: W4416757414
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