Work

Effects of online managerial responses on observing customers: the impact of failure severity and complainant communication ability

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-11-2024-0509

Author: Mikaela Daiane Prestes Floriano

Institution: Universidade do Vale do Rio dos Sinos

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4416758937

FWCI: 5.25

Cites: 47

Cited by: 4

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