Work

Enhancing cross-border shopping through AI chatbots: an antecedents–engagement–consequences perspective of brand-consumer interactions

Year: 2025

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-12-2024-5643

Authors: Shaofeng Wang, Hao Zhang

Institutions: Fuzhou University of International Studies and Trade, Zhejiang University, Zhejiang Shuren University

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4416775415

FWCI: 3.417

Cites: 57

Cited by: 8

Related to: